‎Comunicato stampa by Bmibaby – London 
Spiegazione del programma European Instameet exchange 

#mylondon instameet 

On Saturday 15 th october 2011 , we were proud to host our first event in the world’s first travel exchange programme.

The Instameet Exchange saw members of the Italian Instagramers community flown in to London to attend the London Instameet. bmibaby launched the exchange to thank the Instagram community for all their recent support.

What is an Instameet?

Instameets are local meet ups for Instagram users, during these meet ups users partake on a photo walk around their city and photographing and posting their experiences from the day throughout. Instameets generate beautiful and inspiring content from cities across the globe.

The world’s first Instameet exchange 

Guests from Italian Instagramers group IGer’s Italia spent the weekend with local London Instagramers group IGer’s London, touring the city and capturing thought provoking images to share with the world. The group was also joined by Head of Instagramers, Phil Gonzalez.

As well as soaking up the sights of Covent Garden and taking in a gorgeous sunset at South Bank, attendees were treated to a back stage tour of the Royal Opera House and a private tour of beautiful Somerset House.

A photo guide to London has now been produced as a keepsake for everybody who took part. It will also act as a visual city guide for bmibaby fans before they travel to the Capital. Get inspired here: <link>

Where next?

The exchange programme will continue to see Instagramers groups from all bmibaby destination countries and the UK flown to visit each others cites and partake in a local Instameet.

Next month the London Instagramers will be flown to Venice to complete the exchange. Exchanges are already scheduled with Instagramers in Germany and Holland.

Let’s recap: what is Instagram?

Launched in October 2010, Instagram has ten million users who have shared 200 million photos – 50 million in August 2011 alone. Users take and share photos on iPhones, though an Android version is in development and several websites allow you to view Instagram photos on a PC-enabled browser.

Instagram users are also able to automatically share their photos via other social networks, including Facebook and Twitter.

bmibaby has been actively working with Instagramers groups in each country when calling for exchange participants. 
The Instagramers community now spans 170+ cities worldwide (http://instagramers.com/cities/)
The italians are 25 groups (www.instagramersitalia.it)

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